People nowadays are not only paying all the focus on product’s quality and price, yet they know the better price come along with better products. However, environmental problem is being their concern, since the environment is now facing a pressure from lots of factors. This is quite appropriate and reasonable due to increasing in life’s quality, together with higher demanding, and this is not an avoidable problem to the customer. In addition, people from all over the world are now calling for support from the manufacturers and the use of “Greener products”. The term of “Greener products” refer to the type of services and products are truly sustainable, trustable, effectively use yet easy find.
This demand does affect to the marketers and manufacturers, so they are trying to produce and introduce the “Greener products” to the consumption. But the question arises since more and more “green” products available in the market, how many advertisements are truly described the real green or it just flattering ads to create the confidence in the customer? Or on another word, to fool the customer.
Greenwashing is described as an act of producing green products, in order to be in part of environment-friendly. It is when the organization and/or the company put their time, effort and money to invest and produce the environment-friendly products. This action is considerable as good move rather than trying to lesser impact of the product to the environment.
Available in the market nowadays with so many different types of “Green” but only a few of them are truly info or deeper situation in the mean if “Green”. Take an example of the company appointed themselves “greenwasher” when there is no reliable information or the information is not easily accessed by the third party, it is when the company is producing toilet paper and tissue paper, the declares to the public about the certain percent of recycling, but there is no proof of the truth.
Take another example of this, when the company is also being considered as one of the “greenwasher”. It is when the company appointed themselves as a “Greenwasher” based on several attributes but they did not notice the hidden important factors regard to the environment. A paper manufacturer is one of the classic examples. It does not matter how hard the company is trying to proof it is part of the green product since the papers are obtained directly from the sustainability forest. Besides, during the progress of making paper, another negative impact to the environment such as energy, greenhouse gas emission, water pollution, and/or air pollution.
How to avoid being Duped by Greenwashing
It is the long-term fears that the companies will lose the support from their ordinary consumers who tend to be part of green and environment-friendly. Most of the consumers are looking for the satisfaction of personal needs before deep consideration if it is true. Neither of us has time nor aware of this fool ads, so does the following guidelines tell you how to avoid
This is a label aims to promote products and services with environment-friendly and protection. For example, A company that uses recycled materials in the manufacture of its products or encourage recycling can also apply to use the symbols of this eco-label.
- Green Ranking
There is some website which has shown a list of ranking from the companies and manufacturers regard to the environment responsibility and looking for the reliable site when they follow the standard rank. It is being described as alphabet from “A+” to “F”.
- Unintentional Greenwashing
This happened when the company states themselves as a part of green but they have done nothing with green. Take an example of the company in Malaysia, the company name ICI inconsiderable fool the customers through their newspapers’ advertising of “Paraquat and Harmony of nature in perfect Harmony”. In their advertising, it shows that the factor Paraquat is type of environment friendly product, but the hidden true is that the product indicated a poisonous drug used to kill grass, and it’s been a cased of the products have had poisoned ten thousand workers in Malaysia, it was banned in five countries and was listed as a “malicious script”.
- Compact Fluorescent Light Bulbs
As we all known that the fluorescent light bulbs are helping us a lot from unity bills and are one of a popular using light bulbs nowadays. This product brings to the environment from wasting energy but the hidden peril is the huge amount of radiation inside the bulb.
- Wireless Devices
Moving to another way to energy saving the product. A great product for people now, but it does contain an impact to people’s health. The birth malformation is an example when an employee works constantly in interlaced wifi waves environment. At the end, his son’s finger dragged birth looked very malformations. The doctors have concluded that due to the influence of electromagnetic waves.
- Solar Panels
Solar panels are one of the advanced technology and the best solution to leave the least impact on the environment. It protects the environment without wasting the toxic gas, fossil fuel sources. This is the truth statement, but… not absolutely true since it leaves a negative impact on people’s health.
- Green-Living with EMF Protection
EMF protection is a model inquiry from current remanding. Each of the Green products is having duel impact either the positive and negative. And you needed those products with you, too. EMF is the way to eliminate those impact for you own yet you can still enjoy the environmentally friendly products. Make sure you have considered of the product spreading messages before the further decision.